Ducati by Imetec
- Ducati and Imectec present a new male grooming product line
- High performance tools for hair, face and body care
- The Ducati by Imetec line offers six different products of an unique design
Borgo Panigale, Bologna, 21 February 2018 – Ducati has joined forces with Imetec to launch a new Ducati by Imetec male grooming line, and does so with an exclusive product range.
The Ducati by Imetec line offers six different products, three hair clippers and three grooming kits, all of which share a design based on the collaboration between the Ducati Design Centre and Imetec. The same principles that are applied in the design of motorcycles have guided the creation of these accessories: unique and distinctive style, attention to detail, dedicated colours.
“Ducati and Imetec share a strong spirit of innovation and style, and both aim to provide their fans with products that offer the best of technology, along with unique emotions”, states Alessandro Cicognani, Ducati Motor Holding Licensing Director. “As a result of this partnership we realized a project of high quality, with a focus on product performance and design”.
As Elia Morgandi, General Manager of the Tenacta Group, points out, the real reason behind this Ducati-Imetec partnership lies in the shared values of creativity, reliability and Italian workmanship: “We had no doubts about embarking on this exciting project with Ducati. The enthusiasm and synergy fielded by both parties have given rise to a line of beard trimmers and hair clippers dedicated to all true ‘curve lovers’, as was our goal”.
For product information and purchases visit www.ducatibyimetec.com